Choosing a cohesive and complementary scheme is crucial for creating a visually appealing and on-brand user experience. Compatible colors enhance aesthetic appeal, improve readability, guide the user’s eye, and reinforce your brand identity.
A color palette generator uses color theory to suggest harmonious colors for the main color you select, allowing you to find the perfect fit for your website and brand.
We like mycolor.space and suggest selecting a 4-color palette which will be used for fonts, backgrounds, borders, buttons, links, and other design elements.
Selecting the right fonts for your website is essential for a visually appealing and user-friendly experience. Choose fonts that are easy to read and align with your brand’s design.
Typically, websites use two fonts: one for headings and another for body text. This contrast guides the user’s eye through the content. Thoughtful font choices ensure your website is visually striking, leaving a lasting impression on visitors.
Compare thousands of free fonts at fonts.google.com.
Images are essential for creating an engaging website. They capture visitors’ attention, convey your brand’s message, and enhance user experience.
To avoid legal issues, use public domain images, which are free from restrictions. By incorporating high-quality, legally obtained images, you can enhance visual appeal, improve SEO, and provide a better experience for your visitors.
There are a lot of websites where you can get public domain images. We find unsplash.com to be easy to use. Just set the search to only show free license images.
Search Engine Optimization (SEO) is the cornerstone of a successful online presence. By optimizing your website for search engines, you can significantly increase your visibility, drive more targeted traffic, and ultimately, grow your business.
A good SEO strategy starts with keyword research which drives the design to optimize your website’s content, structure, and technical elements for better visibility in search results.
Learn more at Google’s Search Engine Optimization (SEO) Starter Guide.